November Education Event

November 06, 2019
11:30 AM - 1:30 PM
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Hotel Madison
710 South Main Street
Harrisonburg, VA 22801

(On-line registration for this event is now closed.  Walk-ins are welcome.)

Wednesday, November 6, 2019
11:30 am - 1:30 pm

Hotel Madison
710 S. Main Street
Harrisonburg, VA  22801

Keep It Green:
Experts Outline the Latest Sustainability Strategies

Hear from our panel of industry experts who are pioneers in the field of sustainability. Each has an interesting perspective on the topic given all the clients and materials they work with. From food waste and tradeshow trash, to going paperless and everything in between. Learn how their organizations are leading the way in greening our traditionally wasteful industry. We'll have them each share experiences that led them to find innovative solutions to a variety of sustainability challenges. They'll highlight the trends they are seeing and adopting that planners and suppliers should pay attention to. We'll also dig into the data. How do they track it and share it to prove that an event or venue is truly "green?" Join us as we explore this ever-changing facet of our industry and walk away feeling more confident in what you can do to assist your clients and properties in being more "green."


11:00am - 11:30am 

11:30am - 12:30am

12:30 - 1:30 pm


2:00 pm - 4:00 pm

Board Meeting


Rob Alexander, Associate Professor, James Madison University (Moderator)


Rob Alexander is an Associate Professor in the Master of Public Administration program at James Madison University (JMU) where he teaches courses on public sector management and leadership in sustainable communities.  His research focuses upon community partnerships for achieving holistic sustainability goals.  Rob spent fifteen years as an environmental educator and nonprofit executive before obtaining his Ph.D. from the Maxwell School at Syracuse University.  He is also a co-Director of the Institute for Constructive Dialogue and Advocacy at JMU.

Brent Beringer, Resident District Manager with Aramark, James Madison University


Brent Beringer has been a District Manager with Aramark since 1999 in higher education and business and industry, most recently as District Manager for Florida and South Georgia after 14 years at University of Virginia. During his tenure at Virginia, Brent has impacted the University’s Greener Grounds program in a variety of ways, and UVa Dining is a vanguard of sustainability on Grounds. Brent was the East Region’s Sustainability Champion and a representative on the ARAMARK Corporate Green Stakes initiative. Brent received the 2011 College Foodservice Excellence Award given by the National Association of College Auxiliary Services in conjunction with On-Campus Hospitality magazine and has a bachelor’s degree in Hotel Restaurant Administration from Florida State University.

Tom Griffin, Executive Director, Virginia Green Travel Alliance


Tom Griffin is the Executive Director of the Virginia Green Travel Alliance (VGTA), the 501c3 non-profit organization that was created to support and expand the marketing and outreach efforts of the Virginia Green Travel program and support green tourism projects statewide. Tom became the VGTA’s Executive Director in July of 2014.  Prior to that, he served contractually for the Virginia Tourism Corporation as the Virginia Green Program Director since 2010.  Tom previously worked for the Virginia Department of Environmental Quality, where he helped to create the Virginia Green Travel program partnership in 2008. 

Melinda Kendall, Senior Vice President of Sustainability, Freeman Services


Melinda Kendall is senior vice president of sustainability for Freeman, where she oversees and coordinates sustainability efforts across all departments and business units, in client-facing products and services, and in the logistics executing client events. Kendall is also focused on applying Freeman’s knowledge and influence to help move the industry toward better environmental stewardship. Previously, SVP of Strategic Sales Support, she tracked industry trends and consulted with Freeman customers on marketing, strategy, and event technology.   Fifteen years of previous event experience include General Manager and senior marketing roles for multiple IT trade shows and conferences.  She speaks frequently at industry events.

Learner Objectives:
1. Learn the steps required to make your event "green certified."
2. Hear about sustainability trends and innovations that can be implemented at your next meeting or in your venue today.
3. How can planners and suppliers track and use data to tell their "green" story?

We want you to be involved in our panel's discussion! Be sure to answer our call for your sustainability hot button issues and questions when registering.

This event has been approved for one (1) CEU credit. 

Member Registration Fee
$45 before noon November 1 / $55 after noon November 1
Non-Member Registration Fee
$50 before noon November 1 / $55 after noon November 1

Complimentary registration for the first 25 student registrants.
After 25 students, the fee is $25. 



MPI Virginia Chapter Attendance Policy: All Essential Level members or non-members are limited to no more than two events in one fiscal year and must pay the
Essential Level/Non-member rate. MPI Preferred or Premier Level members are welcome to attend all chapter events at the Member Price.

Event Cancellations must be submitted in writing to: LaShawn Maloy, MPI Virginia Chapter Administrator at [email protected]

Cancellation Policies do apply:
Cancellation penalties outside 30 days from event date: $10
Cancellations within 30 days from event date: $25
Cancellations within 3 days of event date: No Refund
*No-Shows are responsible for full payment


$45.00 Member Registration
$50.00 after 12:00 pm November 1

$50.00 Non-Member Registration
$55.00 after 12:00 pm November 1

$0.00 Student - Limited to 25 complimentary registrations