MPI Virginia January Education

January 03, 2019
11:00 AM - 1:30 PM
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Omni Richmond Downtown
100 S 12th Street
Richmond, VA 23219
Venue website


  9:30am -11:00am: Board Meeting
11:00am -11:30am: Registration & Networking Reception
11:30am -12:30pm: Lunch
12:30pm - 1:30pm: Education

Session Title: The Art of "Surprise and Delight" in the Event Industry

Want to make a lasting impression with clients, colleagues, and prospects alike? It's time to embrace "Surprise and Delight", a strategy that originated in the marketing world and is taking root in the event industry. It is a favorite among those looking to make a truly memorable impression! It includes everything from engaging speakers and performers to selecting event décor, signage and technical equipment to your staging and production of your meeting or event.

Learner Objectives:
During this session attendees will learn:

  • How to use “Surprise and Delight” in developing a theme for meetings and events
  • How your business can improve customer acquisition and retention
  • When to implement “Surprise and Delight” from meetings with prospects and clients to off-season surprises
  • How "Surprise and Delight" fits in a fast-paced world, with a busy workflow


Meghan Ely
OFD Consulting


OFD Consulting owner, Meghan Ely, combines in-the-trenches event experience with a love of wedding PR to empower her clients to take their businesses to new heights. She is a WeddingWire Education Expert as well as a regular contributor to Wedding Planner Magazine, Wedding Business Magazine, Catersource and

Meghan represents clients globally and has earned them coverage with the New York Times, Entrepreneur, Brides, Bridal Guide, the Knot, Martha Stewart Weddings, the Travel Channel, HGTV, Brit & Co and Refinery 29, among others.

Meghan has served on the national board of WIPA and is a long time member of the NACE conference education committee. She is also an adjunct professor in the Mass Communication department at Virginia Commonwealth University, specializing in Public Relations. Most recently, Special Events honored her as one of the top 25 young professionals in the event industry.

MPI Virginia Chapter Attendance Policy: All Essential Level members or non-members are limited to no more than two events in one fiscal year and must pay the Essential Level/Non-member rate. MPI Preferred or Premier Level members are welcome to attend all chapter events at the Member Price.


$45.00 MPI Member (Preferred/Premier level) Registration
$55.00 after 12:00 pm December 31

$75.00 Non Member and MPI Essential Member Level

$1.00 Donation for MPI Foundation

$5.00 Donation for MPI Foundation